Privacy Policy

ZUR DEUTSCHEN VERSION

of Österreichischer Agrarverlag for the design, publication and provision of information to registered and unregistered users of the portals of Österreichischer Agrarverlag Druck- und Verlagsgesellschaft m.b.H. Nfg. KG

This privacy policy serves exclusively to fulfil our obligation to provide information under data protection law. Where reference is made below to the fact that we process data on the basis of your consent, this presupposes that you have effectively given us this consent. If consent has not been given, we will not do any data processing, for which consent is needed, of your personal data.

We hereby inform you in detail about

who we are and how you can contact us;
which products this data protection and privacy policy applies to;
the categories of personal data we collect and process, the sources from which we obtain data, the purposes for which we process personal data and the legal basis on which we do so;
who we share personal data with;
how long we keep personal data;
the rights you have in relation to to personal data relating to you that we process.

1. Data controller and contact

The legal person responsible for this data protection and privacy policy and for any processing of personal data is

Österreichischer Agrarverlag Druck- und Verlagsgesellschaft m.b.H. Nfg. KG
Sturzgasse 1a, 1140 Vienna

You can contact us at
Telephone: + 43 1 98177–0
E‑mail: datenschutz@agrarverlag.at

2. Scope of application

This data protection declaration applies to the following offers:

2.1 To the supply/delivery of our print media

We are the media owner and/or publisher of the following print media:

Besseres Obst
Das Lebensmittelhandwerk
Der Pflanzenarzt
Der Winzer
Forstzeitung
Garten & Haus
Gärtner & Florist
Zeit für GENUSS
Haus & Eigentum
holzbau austria
Holzkurier
KEYaccount
Pferderevue
Raiffeisenblatt
Reisen Magazin
Steiermark Genießen

2.2 To our digital services
We operate the following digital platforms, some of which contain areas requiring registration (marked with *):

2.3 To our e‑mail and newsletter services
We currently operate the following newsletter services:

Besseres Obst Newsletter
Das Lebensmittelhandwerk Newsletter
Der Pflanzenarzt
Der Winzer Newsletter
Forstzeitung Newsletter
Garten & Haus Newsletter
Gärtner & Florist Newsletter
Zeit für GENUSS Newsletter
holzbau austria Newsletter
Holzkurier Newsletter
KEYaccount Newsletter
Pferderevue Newsletter
Reisen Magazin Newsletter
Timber-Online Newsletter

Our e‑mail and newsletter services are aimed at users and customers who have subscribed to them. The e‑mail addresses of users and customers are processed for the purpose of sending regular newsletters as well as marketing e‑mails to them. Each newsletter can be unsubscribed from via a link („Unsubscribe from newsletter“) in the footer of the respective newsletter. We use Adobe Campaign Standard to send the newsletters to our subscribers. Adobe Campaign Standard holds a Privacy Shield certification and complies with the data protection provisions defined therein.

Adobe assures us and our customers/users that no personal data is stored in the USA. The data storage takes place on servers located in the EU (Ireland). Adobe provides detailed information on this here.

You can find data protection information relating to Adobe Campaign Standard here.

2.4 For our webshops

We currently operate the following webshops:

In these self-service webshops, customers can buy our products (subscriptions, single issues, digital services, etc.) and pay via an integrated plugin (mPAY24) after registering. Various payment methods (credit card, instant bank transfer, PayPal, etc.) are available. The shop system used is Shopware 5, where personal data is stored (e‑mail address, delivery and invoice address, title, first name, last name, VAT number if applicable, telephone number, customer number, order history, login history, history of communication contacts, time of registration, encrypted access data). Shopware 5’s data protection information can be accessed here.

The personal data entered by the customer for the processing of payments (e.g. PayPal account or credit card information) are not stored in any of our systems, but are processed directly by mPAY24. You can find data protection information of mPAY24 here.

2.5 To our e‑paper webshelves

We currently operate the following e‑paper webshelves:

For these e‑paper webshelves, the tool Blätterkatalog of the company Cominto is used. You can access the company’s data protection information as well as information on which personal data is stored in the Blätterkatalog tool here.

3. Data categories and purpose

3.1 Data we do not collect

We do not collect sensitive (“special”) categories of data about our customers and service users. Sensitive (“special”) categories of data we do not collect include data about a person’s race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership as well as genetic data, biometric data identifying a natural person, health-related information or data about a natural person’s sex life or sexual orientation. Of course, we also do not collect any information about criminal convictions and offences of our customers and users.

3.2 Data we process and sources from which we obtain data — How do we collect data?

Via your user data, which you enter yourself in the forms used on our websites or in external systems, which are linked to our services
Via cookies (see 7.)

3.2.1 Data collection when visiting the website without logging in

In principle, our online services can be accessed without the user having to provide any personal information. In this case, we only store access data without personal reference, such as the name of the Internet service provider, the source from which the user is accessing our services, the IP address (anonymised) and/or the date and time of the visit. This data is processed in an exclusively anonymised way for the purpose of improving our offer of services and does not reveal in any way the identity of the user.

3.2.2 Data collection via forms and websites with login

The use of certain services on our online portals requires the user to register; only then does the user gain access to areas requiring registration. Personal data is also collected and processed when the user uses a personalised or interactive service or registers for it — for example, to subscribe to a newsletter or to participate in a prize competition. In this case, personal data which are necessary for the respective service are requested. Data are collected via:

Contact forms
On our websites, you can find contact forms for your requests. When you use these forms, you can enter the following information:

Personal details (name and title etc.)
Contact details (e‑mail address, telephone number etc)
Content of your request (what you would like to tell us)

In accordance with the General Data Protection Regulation (GDPR), we use this information for a fast processing of and response to your request.

Newsletter subscription forms
On our websites, you can find forms which allow you to subscribe to the newsletters of the respective online portals. When you use these forms, you can enter the following information:

Personal details (name and title etc)
Contact details (e‑mail address etc)
Information about your business (company etc)

On the basis of your consent, we use this information to send you newsletters containing information on current industry events, editorial reports published on our media platforms, our own promotions and promotional offers of our customers via e‑mail. You can revoke this consent at any time without giving reasons and with immediate effect. We store this data for a maximum of three years after you last contacted us or until you revoke your consent.

Login forms
Some content published on some of our online portals is reserved for subscribers who can gain access to this content by entering their personal login information. The following information can be entered for the login:

Username (e‑mail address)
Personal password
Stay logged in (checkbox; additional cookie that stores visitor credentials)

We use this information to verify authorised access to the content offered and to activate content for use by subscribers. If you tick the checkbox “Stay logged in”, we set a cookie thanks to which you do not have to log in again when you access the website later. To prevent multiple access with one and the same password combination, the server may perform a verification of the login information with a time stamp. The user is responsible for ensuring that his/her password and matching login name are not accessible to third parties. The user assumes full responsibility for all actions taken when using his/her login name together with the password.

The user affirms that the personal data provided by him/her in the course of registration are true and correct. The user undertakes to update data on registration if necessary. The operator is entitled to block or delete the user’s account including all stored data in the event of a violation of the terms of use without prior notification to the user.

Collected data on registration may be transferred to third parties for the purpose of fulfilling legal obligations or official directives by authorities as well as in the case of obviously predominant legal interest (above all for the purpose of effective legal prosecution or defence).

Forms in our webshops and for selling products
In our webshops, there is the possibility to subscribe to print and digital products or buy products, which are thematically related to our magazines. To complete the online purchase, you can enter the following information:

Authentication details (username, password)
Details about the desired online product as well as its scope and order quantity
Details about you (or your company/department), such as title, first and last name or residential address, billing address if applicable
Contact details, such as telephone number and/or e‑mail address
Details about an alternative delivery address, if applicable
Details about the desired method of payment and the required information on payment

We use this information to quickly complete and process the purchase of products from our webshops. The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data, we cannot conclude the contract with you. There is no transfer of data to third parties, with the exception of

payment information, which is shared with the payment service provider for the purpose of debiting the purchase price (see 2.4),
the delivery address, which is disclosed to the transport/shipping company commissioned by us for the delivery of the goods,
relevant data, which is made available to our accounting department for the fulfilment of our obligations under tax law (we store this data in any case until the fulfilment of the underlying transactions and, beyond that, within the framework of the respective statutory retention period).

Forms for the registration for ratings/tastings/voting
On some of our websites, it may be possible to register for ratings/tastings/voting procedures. In order to carry these out, you can enter the following data:

Information about the product and its properties
Details about you (or your company/department), such as title, first name, last name or address
Contact details such as telephone numbers and/or e‑mail address
Details about an alternative delivery address, if applicable

Data processing for user surveys
We use the LimeSurvey tool (on-premises) to conduct surveys on our products or reader surveys on specific topics. For this purpose, LimeSurvey not only stores the answers entered by the user, but may also store personal data (non-anonymous surveys). Participation in surveys is generally voluntary. If personal data is collected from survey participants in a survey form, the survey participant is hereby informed about the data processing associated with the survey.

Type of data: Depending on the type of survey, first and last name, e‑mail address, telephone number, postal address, LimeSurvey user password, IP address, time of survey participation, referrer URL or content provided by the user (images, videos, etc.) may be collected and/or stored.
Purpose of data processing: The collection of data in LimeSurvey primarily serves the proper execution of surveys and the analysis of their results. The collected data may also be used by AV-Medien for marketing purposes. At no time will personal data be published. Survey results are anonymised prior to publication.
Legal basis: Article 13 of the EU’s General Data Protection Regulation
Duration of storage: up to 3 years after termination of the contractual relationship or until the user requests deletion
Disclosure to third parties: As a rule, no data is disclosed to third parties — except in individual cases to our contractual partners (e.g. in the course of marketing campaigns) within the scope of this privacy policy.

3.3 The purposes for which we process collected data

Design, publication and provision of online information content
Design, publication and provision of online information content about events and activities
Distribution of our own and third-party advertising in online media channels to finance online media content
Maintaining and increase of customer satisfaction and customer loyalty by organising prize competitions, events and customer surveys
Distribution of our own and third-party advertising in online media channels, also in personalised form, by taking into account preferences and user behaviour
Provision of communication channels to maintain the contractual relationship
Disclosure of electronic identification data of the customer to advertising partners in order to enable the controlled playout and evaluation of the advertising media, by using tracking methods and the setting/analysing of cookies and other identification features.
Embedding of third-party content in online media content for information purposes
Analysis of reader behaviour and personal preferences of customers for the targeted distribution of advertising with the aim of avoiding scattering losses
Tracking of the number of users to document reach, in particular through Österreichische Webanalyse (ÖWA)
Tracking of user behaviour to improve services
Continuation of one of our offerings (print media, digital services, web stores, etc.) if this is continued by a potential purchaser or recipient.

On the legal basis of the (overriding) legitimate interests of the publisher, we also store data for direct advertising for the following purposes:

Winning back customers as well as acquiring new ones
Tracking the number of users to document reach, in particular through Österreichische Webanalyse (ÖWA)
Maintaining customer satisfaction and loyalty

4. Legal basis

Your data will be processed by us on the basis of one or more of the following legal bases. Not all of them necessarily apply to you personally:

Exercise of the freedom of press, expression and communication
Because it is necessary for the fulfilment of the contract concluded between us and the user/customer and/or for the preparation of the fulfilment, i.e. for the carrying out of pre-contractual measures
Because you have consented to the processing of data (please note that you can revoke your consent at any time)
Because the processing of your data is necessary to protect our legitimate interests, which also include market communication, advertising and the transfer of personal data in the context of the sale or transfer of one of our offers (print media, digital services, web stores, etc.), if this is continued by a potential purchaser or recipient for the purpose of continuing the offer; as the processing is based on our legitimate interest, you have the right to object to this data processing at any time (for more details, see point 10. Rights of the data subject)
Because it is necessary for the fulfilment of our legal obligations. In particular, this also applies to obligations relative to statutory retention periods under tax law
Because we need to process your data to enforce our legal claims (debt collection, etc.)

5. Use of „social plugins“ on the online platforms of Österreichischer Agrarverlag

In order to offer users the possibility to post interesting articles, which were previously published on our platforms, directly on social media channels, some of our platforms contain plugins that can be recognised as social media buttons with the logos of the respective services. If a user accesses one of those services by clicking on the respective icon, a direct connection is established with the servers of the respective service. This way, content published on one of our platforms can be shared directly with the platform and integrated into the user’s website. Österreichischer Agrarverlag Druck und Verlags Gesellschaft m.b.H. Nfg. KG does not have any influence over, knowledge of and/or access to data collected and processed by social media platforms. The linking of the website visit to the user’s personal social media profile can be avoided by logging out of the social media profile beforehand.

The following social plugins are used on our platforms:

5.1 Facebook

The facebook.com plugin can be recognised by the Facebook logo and is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. When the user uses the services, a direct connection is established with Facebook’s servers. The content of the plugin is transferred directly to the platform and integrated by it on Facebook. By using the plugins, Facebook receives the information that the user has accessed the platform. If the user is logged in to Facebook, Facebook can link the visit to his/her Facebook account. If the user interacts with the plugins, for example by clicking on the “Like” button or writing a comment, the corresponding information is stored on Facebook. Users can find the purpose and scope of data collection and the further processing and use of their data by Facebook, as well as information on the user’s rights and the setting of options for the protection of privacy in Facebook’s privacy policy.

5.2 Twitter

The Twitter plugin can be recognised by the Twitter logo and is operated by Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA. If a user clicks on the Twitter icon, the websites visited by the user are linked to the user’s Twitter account via the “Retweet” function and thus made known to third users. Users can find out about the purpose and scope of data collection and the further processing and use of their data by Twitter on the pages Privacy Policy and Settings options for the protection of privacy at Twitter. By using this platform, the user agrees to the processing of data collected about him/her by Twitter in the manner and for the purpose described above.

5.3 LinkedIn

The LinkedIn plugin can be recognised by the LinkedIn logo and is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland. . Visitors can use LinkedIn’s “Share” button to share content with their LinkedIn contacts — from editorial content to landing pages and other pages. Users can find out about the purpose and scope of data collection and the further processing and use of their data by LinkedIn on the Data privacy page on LinkedIn.

5.4 XING

The XING plugin can be recognised by the XING logo and is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany. Visitors can use XING’s “Share” button to share content from our websites with their XING contacts — from editorial content to landing pages and other pages. Users can find out about the purpose and scope of data collection and the further processing and use of their data by XING on the XING’s General Terms and Conditions and Privacy Policy pages.

5.5 Pinterest

This plugin is operated by Pinterest Inc., 635 High Street, Palo Alto, CA 94301, USA. When the user uses Pinterest, visits websites or uses an app containing Pinterest functions (such as the “Pin it” button), Pinterest automatically receives log data, such as the IP address, the address of the website visited, the type and settings of the browser, the date and time of the visit, the user’s method of use, information about the device used by the user and information about cookies. The collected data is used by Pinterest to suggest suitable pins and pinboards to the user and to show personalised advertising. Users can obtain more detailed information on data protection at http://about.pinterest.com/de/privacy- policy. By using this platform, the user agrees to the processing of data collected about him/her by Pinterest in the manner and for the purpose described above.

6. Integration of content from third party providers

Facebook: Content from Facebook is embedded on some of our pages. Further information
Google: Programmatic Ads from the Google Display Network are embedded in some of our pages. Further information
Google Maps: Content from Google Maps is embedded on some of our pages. Further information
Google Fonts: Google Fonts are embedded on some of our pages. Further information
Instagram: Content from Instagram is embedded on some of our pages. Further information
Pinterest: Content from Pinterest is embedded on some of our pages. Further information
Twitter: Content from Twitter is embedded on some of our pages. Further information
Vimeo: Content from Vimeo is embedded on some of our pages. Further information
Youtube: Content from Youtube is embedded on some of our pages. Further information
UWZ: Content from UWZ is embedded on some of our pages. Further information
PopUpSmart: Content from PopUpSmart is embedded on some of our pages. Further information
Woobox: Content from Woobox is embedded in some of our pages. Further information

7. Use of cookies

Österreichischer Agrarverlag Druck und Verlags Gesellschaft m.b.H. Nfg. KG uses cookies. Cookies are small text files that are transferred to your device when you visit our websites. They enable the use of our websites, make it more comfortable and easier to analyse. We use temporary (session) cookies, which are necessary for the operation and provision of our websites, and analytical cookies, which help us to collect general data on website use and enable targeting for the specific display of advertising offers on our websites. In addition, these cookies enable us to recognise the user when he/she visits the platform again (e.g. to save the login status). If you prefer, you can change your browser settings so that the browser informs you about the setting of cookies, which allows you to accept cookies only in individual cases. If you completely disable or reject cookies, it is possible that you will not be able to use certain functions of our websites, for example logging in to restricted content or the purchase of products in our webshops.

Some of the services listed below may use cookies to identify users or use so-called behavioural retargeting. This method can also be used to identify users’ interests and surfing behaviour, which do not take place on this website, in order to specifically tailor advertisements to users. For more information, please go to the privacy policies of the respective services. In addition to any opt-out option offered by the services listed below, users may opt-out of the use of cookies by third-party services by visiting Network Advertising Initiative opt-out page.

You can change the settings regarding the storage of cookies by our websites at any time using our consent management tool. You can also access the tool at a later time by clicking on the link in the footer of the respective website.

Some of the services listed in the consent management tool transfer data to the USA. Insofar as this is the case, the transfer is made exclusively on the basis of your consent in accordance with Art. 49 Para. 1 lit. a GDPR. You give your consent by making the appropriate selection in the consent management tool, which is displayed when you access our site. There is no EU adequacy decision for data transfers to the USA, nor does the provider process the data in accordance with standard data protection clauses approved by the EU Commission. This means that data transferred to these providers is not protected according to the standard of the GDPR. The provider is subject to US law and may therefore be obliged to hand over data to intelligence services if the relevant legal requirements apply. For the data subjects, risks exist in particular due to the more difficult enforcement of the law, the lack of control over the further processing or transfer of data and the access of government agencies described above. In addition, language barriers can be an obstacle to the enforcement of the law.

Among others, we use the following cookies on our websites:

7.1 Cloudflare

Cloudflare is a service that is necessary for the delivery of advertising content. Cloudflare complies with the data protection provisions of the “Privacy Shield” certification. Cloudflare does not process any personal data of the users, and no conclusions can be drawn about individual users. You can find information on Cloudflare’s privacy policy here.

7.2 Google Analytics

By using the online platforms of Österreichischer Agrarverlag, the user consents to the processing of data about him/her by Google in the manner and for the purposes described above. The user can reject the storage of cookies in the Consent Management Tool (cookie pop-up) or prevent it by setting his browser software accordingly. You can find more information on Google’s privacy policy here.

We use GA4 properties for web analysis. In this context, Google’s advertising functions are also used on our online platforms (Google Signals). These advertising functions make it possible to deliver personalised advertising across all Google products to users who have consented to this. Furthermore, Google Signals enables the detailed collection of user location and device data, which enables Google Analytics to collect metadata about locations (at a city level) and devices (device details) of website visitors and app users. This way, device and location-based analytics functions can be used.

These functions only become active if the user expressly consents to the use of Google Analytics in the Consent Management Tool (CMT). This type of setting can be changed at any time in the CMT of the respective platform. The Google Analytics retention period of user-level data is set to 14 months.

7.3 Google Adsense

Google AdSense is used on our online portals. Google Adsense is a service of Google Inc. for embedding advertisements in websites. Google AdSense uses cookies and so-called web beacons (invisible images). These web beacons can be used to analyse information, such as visitor traffic, on these pages. The information generated by cookies and web beacons about the use of the website (including your IP address) and the delivery of advertising in different formats will be transferred to Google servers in the United States and stored there. Google may share this information with its contractual partners. However, Google will not link your IP address to other data stored by you. You may reject the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do so, you may not be able to fully use all functions of this website. By using our online portals, you consent to the processing of data about you by Google in the manner and for the purposes described above. You can find information on Google’s privacy policy here.

7.4 ÖWA — Österreichische Webanalyse (Austrian Web Analysis)

Some sites of the portals operated by Österreichischer Agrarverlag Druck und Verlags Gesellschaft m.b.H. Nfg. KG are members of the ÖWA. The web analysis of the ÖWA offers a tool for measuring standardised server-side key figures on the use of online platforms and products, thereby enabling the analysis of independently collected, verified and thus comparable data. This data is used to assess the performance of online platforms and products as well as media agencies. All data is processed anonymously and no IP addresses are stored. You can find further information in the ÖWA’s privacy policy.

7.5 Advertising cookies (tag-in-tag placements)

Tag-in-Tag refers to the type of advertising where the advertising material of the advertising customer is not physically transferred to the media company in the form of a file. Instead, a script or a client-side call of content from a server, which is not within the sphere of influence of the media company, is started. We conclude cooperation agreements (order processing agreements) with all of our business partners in which we inform them of their obligations under data protection law and prohibit the embedding of potentially harmful tags in our websites.

7.6 Usage-based online advertising with third-party providers / consent management tool / advertising cookies

In order to be able to provide advertising that is relevant and tailored to current interests, an attempt is made to make conclusions about current interests based on the website visit and surfing behaviour. With this type of service, our websites can use user data to deliver advertising in the form of banners and other marketing methods — possibly based on the user’s interests. This does not mean, however, that all personal data will be used for this purpose.

For the purpose of retargeting and remarketing of website visitors as well as for the purpose of measuring success, cookies from third-party providers (so-called third-party cookies) are used and, if necessary, user profiles are created under a pseudonym. These user profiles can be evaluated for advertising and monitoring purposes. It is not possible to draw any conclusions about a person.
As a classic retargeting cookie, we use the Facebook pixel on individual URLs, which transfers anonymised visitor data to Facebook and enables retargeting advertising campaigns. You can find more information about the Facebook pixel here.

Advertising cookies are used for the following purposes, for example:

Storing your visits to our websites to determine your interests
Checking whether you have clicked on an advertisement
Monitoring the number of visitors who click on an advertisement
Using third-party services to display advertising tailored to your needs, interests or preferences
Determining which advertisements and promotional tools are effective for us to use
Displaying advertisements about products you have previously clicked on or searched for
Measuring the number of advertisements shown so that we do not always present the same advertisements
Showing you other interesting ads based on your usage
Evaluating which ads you clicked on before buying products
Determining the number of orders placed as a result of ads and their monetary value

Agency partners

Carat Austria GmbH
Dentsu Aegis Network Austria GmbH
Dentsu Aegis Network Central Services GmbH
GroupM OG
HAVAS MEDIA GmbH
Initiative Media Werbemittlung Ges.m.b.H.
IPG Mediabrands GmbH
Media 1, Mediaplanung und ‑einkauf GmbH
MediaCom — die Kommunikationsagentur GmbH
MindShare GmbH & Co KG
OMD Mediaagentur GmbH
PHD Mediaagentur GmbH
Porsche Werbemittlung GmbH
Publicis Media Austria GmbH
Reichl & Partner Werbeagentur GesmbH
UM PanMedia Kommunikationsberatung und Mediaeinkauf GmbH
Wavemaker GmbH

Digital marketing and consulting

Traffective GmbH
e‑dialog

7.7 Shops in the portals of Agrarverlag

When accessing our shops (see 2.4), session cookies are set in order to clearly identify the person who orders the goods and to enable order processing. Shop users must be logged in to be able to make purchases. Without the use of these session cookies, order processing is not possible.

7.8 PopUpSmart

We use the technical service provider PopUpSmart (1777 NW 72bd Ave, Miami, FL33126, USA) for lead generation and the display of pop-ups and display advertising on our online portals. This service provider sets cookies and stores personal data such as name, IP address, e‑mail address and date of registration on our behalf. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in using a system to increase reach (see also https://popupsmart.com/gdpr/). To protect your data, we have concluded a data processing agreement with PopUpSmart based on the standard contractual clauses of the European Commission.
The use of this service can be objected to via the CMP tool (cookie banner). If this is done, the service is completely deactivated during the entire time of use of the respective web content. If you consent to the use of this service, additional fonts are loaded from Google servers (Google Fonts), whereby the user’s IP address is also transferred to Google.

7.9 reCAPTCHA

Google reCAPTCHA: Google reCAPTCHA may be implemented on our online portals. This tool is used to distinguish real people from bots. It gives users logically simple tasks to carry out so that they can prove their humanity to us. The purpose is to prevent the mass registration of computer bots to our services, which mainly takes place in the form of registrations via online forms. This verification also serves to guarantee the security of our systems as well as the secure storage of customer data shared with us. We currently use reCAPTCHA from Google LLC (Amphitheatre Parkway, Mountain View, CA 94043, USA). You can find more information about Google reCAPTCHA here.

7.10 LimeSurvey

LimeSurvey, the survey tool we use, may set cookies to prevent repeated participation in surveys.

8. Recipients of transferred data

8.1 Transfer within the group

Österreichischer Agrarverlag Druck- und Verlags GmbH Nfg. KG is part of a group of companies. In order to fulfil its extensive obligations, the publishing house also makes use of the companies affiliated to the group in a division of labour. The publisher has an overriding legitimate interest in this (recital 48 of the GDPR). The user agrees that his/her data may be transferred to the group’s affiliate AV-HOLDING Beteiligungs-GmbH for billing, advertising and marketing purposes concerning the media listed in point 2. This consent may be revoked at any time.

8.2 Transmission to external responsible parties

For the purpose of independent processing, files on customers and interested parties are shared with third parties — based on the legitimate interest in advertising — insofar as this is permissible under § 151 of the Trade, Commerce and Industry Regulation Act (Gewerbeordnung). Files on customers and interested parties containing categories of data, which are not mentioned in § 151 of the Trade, Commerce and Industry Regulation Act, in particular telephone numbers and e‑mail addresses, are only shared following the consent of the data subject. Furthermore, based on the legitimate interest in continuing one of our offers after the sale or transfer, customer data is passed on to the corresponding purchaser or recipient.

8.3 Transfer to order processors

We use order processors to provide our services or to handle our business operations. These processors carry out the data processing for us in accordance with the provisions of the GDPR. Most of our services are provided from Austria. Therefore, data is primarily stored in Austria as well. Nevertheless, some data is transferred outside the European Economic Area (EEA). We exchange personal data with the following external companies on the basis of GDPR-compliant order processing agreements:

Adobe Systems Software Ireland Limited: 4–6 Riverwalk, City West Business Campus, Saggart, Dublin 24, Ireland
Purpose: e‑mail campaign management, newsletter mailing and reporting

COMINTO GmbH, Klosterstraße 49, 40211 Düsseldorf, Germany
Purpose: Operation of shop system + e‑paper offers

Facebook, Menlo Park, California, USA (Privacy Shield Member)
Purpose: integration of content via social plugins, lead generation via social lead ads

Google LLC („Google“), Amphitheatre Parkway, Mountain View, CA 94043, USA (Privacy Shield Member)
Purpose: Analysis of user behaviour, display of advertising

Instagram, Menlo Park, California, USA (Privacy Shield Member)
Purpose: integration of content via social plugins, lead generation via social lead ads

LinkedIn, 1000 W Maude Ave, Sunnyvale, California, USA
Purpose: integration of content via social plugins, lead generation via social lead ads

Pinterest, 550 Brannan St, San Francisco, California, USA (Privacy Shield Member)
Purpose: integration of content via social plugins, lead generation via social lead ads

Traffective, Kastenbauerstraße 2, 81677 Munich, Germany
Purpose: Integration of third-party programmatic ads

Twitter, Market Square, 1355 Market St #900, San Francisco, California, USA (Privacy Shield Member)
Purpose: integration of content via social plugins, lead generation via social lead ads

Vimeo, 555 W 18th St., New York, USA (Privacy Shield Member)
Purpose: Storage and provision of videos incl. user targeting

Xing, Dammtorstraße 30, 20354 Hamburg, Germany
Purpose: integration of content via social plugins, lead generation via social lead ads

Youtube, 901 Cherry Ave, San Bruno, California, USA (Privacy Shield Member)
Purpose: Storage and provision of videos incl. user targeting

Zimmel und Partner, Windmühlgasse 32/3, 1060 Vienna, Austria
Purpose: Operation and support CRM

9. Storage period

Personal data collected during registration or in connection with one of our services will be stored until withdrawal of consent. Personal data of registered customers will be processed based on the above-mentioned legal bases for up to 3 years after termination of the contractual relationship and deleted afterwards (in any case the personal reference). Personal data of customers affected by a sale or the transfer of one of our offers will be deleted immediately after transmission to the purchaser or recipient and expiry of the relevant statutory retention periods.

10. Rights of the data subject

Data protection law grants you, as a data subject affected by data processing, the following rights:

Right of access: Upon request, we will provide you with information free of charge about the scope, origin and recipient(s) of the stored data as well as the purpose of the storage. Please use the request for information linked below. In the event of excessive requests for information (more than four times per year), we reserve the right to charge you for the costs incurred.
Right to rectification: If incorrect or incomplete information is stored despite our efforts to ensure that data is correct and up to date, we will rectify them at your request.
Right to erasure: Under certain circumstances, you have the right to deletion of data, for example in connection with an objection or withdrawal of consent or if data has been collected unlawfully. Provided that the legal requirements for deletion are met (i.e. no legal obligations or overriding interests are in conflict with them), we will carry out the requested deletion immediately. Please note that if all of your data is deleted from our systems, blacklisting information will also be lost.
Right to restriction: You can also request a restriction of data processing for the reasons that justify a request for deletion. In this case, stored data must remain stored (e.g. for the purpose of preserving evidence), but may no longer be used for other purposes.
Right to object/revoke: You can object to data processing that we carry out based on legitimate interest. As far as data processing for direct advertising purposes is concerned, this right of objection is absolute. Consent given can be revoked at any time in writing and free of charge.
Right to data portability: If you wish to transfer personal data disclosed by you to another data controller, we will provide it in a format suitable for electronic transfer.
Right to lodge a complaint with the Data Protection Authority: You have the right to lodge a complaint with the Data Protection Authority. A data subject has the right to lodge a complaint with a supervisory authority, in particular in the Member State of his/her place of residence, place of work or place of the alleged infringement, if the data subject considers the processing of personal data about him/her as an infringement of this Regulation. However, you are also welcome to contact us directly at any time.

To exercise these rights, please use the contact information as disclosed under point 1 as well as the data subject rights form available here. Please do not forget to include the documents specified in the form: We need to verify your identity to protect your data against unlawful processing.

11. Security

We aim to implement appropriate organisational, technical and administrative security measures to protect information within our organisation. Unfortunately, the security of any data transmission or storage system can never be 100% guaranteed. If you have reason to believe that your interaction with us is no longer secure, please notify us of the problem immediately. The sooner you let us know, the more we can limit any possible damage.

12. Modification of this Privacy Policy

We may revise this Privacy Policy from time to time. Our use of your personal data is always governed by the current version, which can be found at https://www.av-medien.com/datenschutz. We will notify you of any changes to this Privacy Policy via https://www.av-medien.com/datenschutz or, in the case of a business relationship with you, via e‑mail to an e‑mail address linked to your account.

Version of December 22nd, 2023