Privacy Policy

of Österreichischer Agrarverlag for the design, publication and provision of information offers to registered and unregistered users of the portals of Österreichischer Agrarverlag Druck- und Verlagsgesellschaft m.b.H. Nfg. KG

This privacy policy serves exclusively to fulfil our obligation to provide information under data protection law. Where reference is made below to the fact that we process data on the basis of your consent, this naturally presupposes that you have effectively given us this consent. If you have not given us your consent, we will not process your personal data on the basis of your consent.

We hereby inform you in detail

who we are and how you can contact us;
which products this privacy policy applies to;
the categories of personal data we process, the sources from which we obtain data, the purposes for which we process personal data and the legal basis on which we do so;
to whom we transfer personal data;
how long we store personal data;
what rights you have in relation to the data we process concerning you.

1. Data controller and contact

The person responsible for this data protection declaration and for any processing of personal data is

Österreichischer Agrarverlag Druck- und Verlagsgesellschaft m.b.H. Nfg. KG
Sturzgasse 1a, 1140 Vienna

You can reach us at
Telephone: + 43 1 98177–0
E‑mail: datenschutz@agrarverlag.at

2. Scope of application

This data protection declaration applies to the following offers:

2.1 For the supply of our print media

We are the media owner and/or publisher of the following print media:

Besseres Obst
Das Lebensmittelhandwerk
Der Pflanzenarzt
Der Winzer
Forstzeitung
Garten & Haus
Gärtner & Florist
Zeit für GENUSS
gi Geldinstitute
Haus & Eigentum
holzbau austria
Holzkurier
it4retailers
KEYaccount
Österreichische Bauernzeitung
Pferderevue
Raiffeisenblatt
Reisen Magazin
Unser Land
vb Versicherungsbetriebe

2.2 For our digital services
We operate the following digital services, some of which (marked with *) contain areas requiring registration:

2.3 For our e‑mail and newsletter services
We currently operate the following newsletter services:

Agrartechnik Österreich Newsletter
AV-Finance Newsletter
Besseres Obst Newsletter
Das Lebensmittelhandwerk Newsletter
Der Pflanzenarzt
Der Waldbauer Newsletter
Der Winzer Newsletter
Forstzeitung Newsletter
Garten & Haus Newsletter
Gärtner & Florist Newsletter
Geldinstitute
Zeit für GENUSS Newsletter
holzbau austria Newsletter
Holzkurier Newsletter
KEYaccount Newsletter
Pferderevue Newsletter
Reisen Magazin Newsletter
Timber-Online Newsletter

Our e‑mail and newsletter services are aimed at users and customers who have subscribed to them. The e‑mail addresses are processed for the regular newsletter dispatch as well as for marketing e‑mails. Each newsletter can be unsubscribed via a „newsletter unsubscribe“ link in the footer of the respective newsletter. We use emo-base by MBmedien (for the newsletters from financial institutions, insurance companies and it4Retailers) and Adobe Campaign Standard (for all other newsletters) for sending the newsletters. Adobe Campaign Standard holds a Privacy Shield certification and complies with the data protection provisions contained therein.

Adobe assures us and our customers/users that no personal data is stored in the USA. The data storage takes place on servers within the EU (Ireland). You can find detailed information from Adobe on this here.

You can find the data protection information on Adobe Campaign Standard here. The data protection information on emo-base from MBmedien can be found here.

2.4 For our webshops

We currently operate the following webshops:

In these webshops, customers can buy our products (subscription items, single issues, digital services, etc.) in self-service and pay via an integrated plugin (mPAY24) after registering. Various means of payment (credit card, instant bank transfer, Paypal, etc.) are available for this purpose. The shop system used is Shopware 5, where personal data is stored (e‑mail address, delivery and invoice address, title, first name, last name, VAT number if applicable, telephone number, customer number, order history, login history, history of communication contacts, time of registration, encrypted access data). The Shopware 5 data protection information can be found here.

The personal data entered by the customer for payment processing (e.g.: Paypal account or credit card information) are not stored in any of our systems, but are processed directly by mPAY24. You can find the data protection information of mPAY24 here.

2.5 For our e‑paper web shelves

We currently operate the following e‑paper web shelves:

For these e‑paper web shelves, the tool Blätterkatalog of the company Cominto is used.You can find the data protection information as well as information on which personal data is stored in the flip catalogue tool here.

2.6 For events

We occasionally hold events, for example

The Night of Agriculture

The registrations for these events are recorded either via our own web forms or via the technical service provider Eventjet and are used exclusively for the organisation and orderly implementation of the event. You can find the data protection information on Eventjet here.

3. Data categories and purpose

3.1 What data we do not process

We do not process sensitive („special“) categories of data of our customers and service users. Sensitive („special“) categories of data we do not process include data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, as well as genetic data, biometric data uniquely identifying a natural person, health data or data concerning a natural person’s sex life or sexual orientation. Of course, we also do not process data about criminal convictions and offences of our customers and users.

3.2 What data we process and from which sources we obtain it — How do we collect data?

Your user data is entered by yourself in the forms used on our websites or in external systems linked to our services.
Via cookies (see 7.)

3.2.1 Data collection when visiting the website without logging in

In principle, our online offers can be visited without providing any personal information about the user. In this case, we only store access data without personal reference, such as the name of the Internet service provider, the source from which the user came to our offers, the IP address (anonymised) and/or the date and time of the visit. This data is only evaluated anonymously for the purpose of improving the offer and does not allow any conclusions to be drawn about the person of the user.

3.2.2 Data collection via forms and websites with login

The use of certain services on our online portals requires the user to register; only then does the user gain access to areas requiring registration. Personal data is also processed when the user uses a personalised or interactive service or registers for it — for example, to order a newsletter or participate in a competition. In this case, those personal data are requested which are necessary for the respective service. The collection takes place via:

Contact forms
There are contact forms on our websites for your requests. When you use these, you can enter the following data:

Personal details (name, title and title)
Details of how you can be reached (e‑mail address, telephone number)
Content of your request (what you would like to tell us).

In accordance with the DSGVO, we use this information to process and respond to your request quickly.

Newsletter registration forms
On our websites there are forms to register for the newsletters of the respective online portals. When you use these, you can enter the following data:

Personal details (name, title and form of address)
Information on how you can be reached (e‑mail address)
Information about your company (company)

We use this information on the basis of your consent to send you information on current industry events, editorial reports from our media, our own promotions and promotional offers from our customers via e‑mail newsletter. You can revoke this consent at any time without giving reasons with immediate effect for the future. We store this data for a maximum of three years after you last contacted us or until you revoke your consent.

Login forms
Some contents of some of our online portals are reserved for subscribers. These subscribers can gain access to the content by entering their personal access data. The following data can be entered for the login:

Username (e‑mail address)
personal password
Stay logged in (checkbox; leads to an additional cookie storage)

We use this information to verify authorised access to the content offered and to activate content for use by subscribers. If you activate the option „Stay logged in“, we set a cookie which saves you having to log in again when you access the website later. To prevent multiple accesses with one and the same password combination, a server-side check of the access data with a time stamp is possible. The user is responsible for ensuring that the password belonging to the login name is not accessible to third parties. The user assumes full responsibility for all actions taken using his login name in conjunction with his password.

The user assures that the personal data provided by him in the course of registration are true and correct. The user undertakes to update this registration data if necessary. The operator is entitled to block or delete the user’s account including all stored data in the event of violation of the terms of use without prior notification of the user.

The registered data may be transmitted to third parties for the purpose of fulfilling legal obligations or official orders as well as in the case of obviously predominant legal interest (above all for the purpose of effective legal prosecution or defence).

Forms in our webshops and for product sales
On our webshops there is the possibility to take out subscriptions for print and digital products or to buy products thematically related to our magazines. To complete the online purchase, you can enter the following data, among others:

Authentication details (username, password)
Details of the desired online product as well as its scope and order quantity
Personal details (or company/department), such as title, first and last name or residential address, billing address if applicable
Contact details such as telephone numbers and/or e‑mail address
Details of the desired method of payment and the payment-related information required for this.
Details of the desired method of payment and the payment-related information required for this.

We use this information to quickly complete and process the product purchase in our web shops. The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data, we cannot conclude the contract with you. No data is transferred to third parties, with the exception of

the transmission of payment information to the processing payment service provider for the purpose of debiting the purchase price (see 2.4),
the transmission of the delivery address to the transport company/shipping company commissioned by us for the delivery of the goods,
the transmission of relevant data to our accounting department for the fulfilment of our obligations under tax law (we store this data in any case until the fulfilment of the underlying transactions and beyond that within the framework of the statutory retention periods).

Forms for the registration of evaluations/tastings/votings
On some of our websites, it may be possible to register for ratings/tastings/votings. In order to process these evaluations/tastings/votings, you can enter the following data, among others:

Information about the product and its characteristics
Personal details (or company/department), such as title, first name, surname or address
Contact details such as telephone numbers and/or e‑mail address
Details of any alternative delivery address

Data processing for user surveys
We use the LimeSurvey tool (on-premises) to conduct surveys on our products or reader surveys on specific topics. For this purpose, LimeSurvey not only stores the answers entered by the user, but may also store personal data (non-anonymous surveys). Participation in surveys is generally voluntary. If personal data is collected from survey participants in a survey form, the survey participant is hereby informed about the data processing associated with the survey.

Type of data: Depending on the type of survey, first and last name, e‑mail address, telephone number, postal address, LimeSurvey user password, IP address, time of survey participation, referrer URL or media provided by the user (images, videos, etc.) may be collected or stored.
Purpose of data processing: The data collection in LimeSurvey primarily serves the proper execution of surveys and the evaluation of their results. The data can also be used by AV-Medien for marketing purposes. At no time will personal data be published. Survey results are published anonymously.
Legal basis: Article 13 of the EU General Data Protection Regulation.
Duration of storage: up to 3 years after termination of the contractual relationship or until the user requests deletion.
Transmission to third parties: As a rule, no data is transferred to third parties — except in individual cases to our contractual partners (e.g. in the course of marketing campaigns) within the scope of this privacy policy.

3.3 For what purpose we process collected data

Design, publication and provision of online information content
Design, publication and provision of online information content about events and activities
Distribution of our own and third-party advertising in online media to finance online media content
Maintaining and increasing customer satisfaction and customer loyalty by organising competitions, events and customer surveys
Distribution of own and third-party advertising in online media, also in personalised form, taking into account preferences and user behaviour
Provision of communication channels for servicing the contractual relationship
Transmission of electronic identification data of the customer to advertising partners in order to enable the controlled playout and evaluation of the advertising media, using tracking methods and the setting/reading of cookies and other identification features.
embedding third-party content in the online media content for information purposes
Evaluation of reader behaviour and personal preferences of customers for the targeted distribution of advertising with the aim of avoiding scattering losses
Survey of user figures to document reach, in particular also through Austrian Web Analysis
Survey of user behaviour to improve services

On the legal basis of the (overriding) legitimate interests of the publisher, we also store data for direct advertising for the following purposes:

Winning back as well as acquiring new customers
Collection of user figures for the documentation of reach, in particular also through Austrian Web Analysis
Maintaining customer satisfaction and loyalty

4. Legal basis

Your data will be processed by us on the basis of one or more of the following legal bases. Not all of these need apply to you personally:

In exercise of the freedom of press, expression and communication.
Because it is necessary for the performance of the contract concluded between us or also for the preparation of the performance, i.e. for the implementation of pre-contractual measures
Because you have consented to the processing (please note that you can withdraw your consent at any time)
Because the processing of your data is necessary to protect our legitimate interests. Legitimate interest also includes the performance of market communication and advertising
Because it is necessary for the fulfilment of legal obligations to which we are subject. In particular, this also applies to retention obligations under tax law
Because we need it to enforce our legal claims (debt collection, etc.)

5. Use of „social plugins“ on the online platforms of Österreichischer Agrarverlag

In order to offer users the possibility to post interesting articles of our offers directly on social media channels, some of our offers contain plugins that can be recognised as social media buttons with the logos of the respective services. If a user calls up one of these services by clicking on the respective icon, a direct connection is established with the servers of the respective service. This means that the content of our offer can be transmitted directly to the platform and integrated into the user’s website. Österreichischer Agrarverlag Druck und Verlags Gesellschaft m.b.H. Nfg. KG has neither influence, knowledge nor access to data processed by social media portals. The assignment of the website visit to the personal social media profile can be avoided by logging out of the social media profile beforehand.

The following social plugins are integrated in our offers:

5.1 Facebook

The facebook.com plugin is recognisable by the Facebook logo and is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. When the user uses the services, a direct connection is established with the Facebook servers. The content of the plugin is transmitted directly to the platform and integrated by it on Facebook. By using the plugins, Facebook receives the information that the user has accessed the platform. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. If the user interacts with the plugins, for example by clicking the „Like“ button or posting a comment, the corresponding information is stored on Facebook. The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the user’s rights in this regard and setting options for the protection of privacy, can be found in Facebook’s privacy policy.

5.2 Twitter

The Twitter

The Twitter plugin is recognisable by the Twitter logo and is operated by Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA. If a user clicks on the Twitter icon, the websites visited by the user are linked to the user’s Twitter account via the „Re-Tweet“ function and thus made known to third users. Über The user can find out about the purpose and scope of the data collection and the further processing and use of the data by Twitter on the pages Privacy Policy and settings options for the protection of privacy at Twitter. By using this platform, the user agrees to the processing of the data collected about him by Twitter in the manner and for the purpose described above.

5.3 LinkedIn

The LinkedIn plugin is recognisable by the LinkedIn logo and is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland. Visitors can use the LinkedIn „Share“ button to share your content with their LinkedIn contacts — regardless of whether it is editorial contributions, landing pages or other pages. The user can find out about the purpose and scope of the data collection and the further processing and use of the data by LinkedIn on the pages Privacy und Privacy protection on LinkedIn.

5.4 XING

The XING plugin is recognisable by the XING logo and is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany. Visitors can use the XING „Share“ button to share content from our websites with their XING contacts — regardless of whether these are editorial contributions, landing pages or other pages. The user can find out about the purpose and scope of the data collection and the further processing and use of the data by XING on the XING Social Plugins Terms and Conditions und Privacy Policy pages.

5.5 Pinterest

Dieses Plugin wird von der Pinterest Inc., 635 High Street, Palo Alto, CA 94301, USA. When the user uses Pinterest, visits websites or uses an app that have Pinterest functions (such as the „Pin-it“ button), Pinterest automatically receives log data, such as the IP address, the address of the website visited, the type and settings of the browser, the date and time of the call, the user’s method of use, information about the device used by the user and information about cookies. The data is used by Pinterest to suggest suitable pins and pinboards to the user and to show personalised advertising. The user can obtain more detailed information on data protection at http://about.pinterest.com/de/privacy- policy. By using this platform, the user agrees to the processing of the data collected about him by Pinterest in the manner and for the purpose described above.

6. Integration of content from third party providers

Facebook: Content from Facebook is embedded on some of our pages. Further information
Google: Programmatic ads from the Google Display Network are embedded on some of our pages. Further information
Google Maps: Content from Google Maps is embedded on some of our pages. Further information
Google Fonts: Google Fonts are embedded on some of our pages. Further information
Instagram: Content from Instagram is embedded on some of our pages. Further information
Pinterest: Content from Pinterest is embedded on some of our pages. Further information
Twitter: Content from Twitter is embedded on some of our pages. Further information
Vimeo: Content from Vimeo is embedded on some of our pages. Further information
Youtube: Content from Youtube is embedded on some of our pages. Further information
UWZ: Content from UWZ is embedded on some of our pages. Further information
Privy: Content from Privy is embedded on some of our pages. Further information
Woobox: On some of our pages, content from Woobox is embedded. Further information

7. Use of cookies

Österreichischer Agrarverlag Druck und Verlags Gesellschaft m.b.H. Nfg. KG uses „cookies“. These are small text files that are stored on your device when you visit our websites in order to enable the use of our websites, to make it more comfortable and to analyse it. We use temporary (session) cookies, which are necessary for the operation and provision of our websites, and analysis cookies, which help us to collect general data on website use and enable targeting for the specific display of advertising offers on our websites. In addition, these cookies enable us to recognise the user when he or she visits the platform again (e.g. to save the login status). If you do not wish this, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases. Should you completely deactivate or reject cookies, it is possible that you will not be able to use certain functions of our websites, for example the login to blocked content or the purchase of products in our web shops.

Some of the services listed below may use cookies to identify users or use so-called behavioural retargeting. This method can also be used to identify the interests and surfing behaviour of users who do not take place via this website, in order to specifically tailor advertisements to them. For more information, please refer to the privacy statements of the respective services. In addition to any exclusion (or opt-out) option offered by the services listed below, users may opt-out of the use of cookies by third party services by visiting the Network Advertising Initiative opt-out page.

You can configure the storage of cookies by our websites yourself at any time using our consent management tool. You can also access the tool at a later date via the link in the footer of the respective website.

Some of the services listed in the consent management tool transmit data to the USA. Insofar as this is the case, the transfer is made exclusively on the basis of your consent in accordance with Art. 49 Para. 1 lit. a DSGVO. You give your consent by making the appropriate selection in the consent management tool, which is displayed when you access our site. There is no EU adequacy decision for data transfers to the USA, nor does the provider process the data in accordance with standard data protection clauses approved by the EU Commission. This means that data transferred to these providers is not protected according to the standard of the GDPR. The provider is subject to US law and may therefore be obliged to hand over data to intelligence services if the relevant legal requirements are met. Risks for the data subjects exist in particular due to the more difficult enforcement of the law, the lack of control in the further processing or transfer of the data and the access of government agencies described above. In addition, language barriers can hinder the enforcement of rights.

Among others, the following cookies are used on our websites:

7.1 Cloudflare

Cloudflare is a service that is necessary for the delivery of advertising content. Cloudflare complies with the data protection provisions of the „Privacy Shield“ certification. Cloudflare does not process any personal data of the users and no conclusions can be drawn about the individual users. Information on Cloudflare’s privacy policy can be found here.

7.2 Google Analytics

By using the online platforms of Österreichischer Agrarverlag, the user consents to the processing of data about him/her by Google in the manner and for the purposes set out above. The user can reject the storage of cookies in the Consent Management Tool (cookie pop-up) or prevent it by setting his browser software accordingly.

In order to be able to use Google Analytics in a data protection compliant manner, additional settings have been made to anonymise IP addresses. The information generated by the use of cookies is usually transferred to a Google server in the USA and stored there. The IP address is shortened by the last three digits beforehand (anonymize IP). A clear assignment of the IP address is therefore not possible for Google on the basis of the transmitted data alone. Google complies with the data protection provisions of the „Privacy Shield“ certification. You can find information on Google’s privacy policy here.

We use both Universal Analytics and GA4 properties for site analysis. In this context, Google advertising functions are also used on our online platforms (Google Signals). These advertising functions make it possible to serve personalised advertising across all Google products to users who have consented to this. In addition, Google Signals enables the detailed collection of user location and device data, which enables Google Analytics to collect metadata about the location (at the city level) and device (device details) of website visitors and app users. This allows device and location-based analytics functions to be used.

These functions only become active if the user expressly consents to the use of Google Analytics in the Consent Management Tool (CMT). This setting can be changed at any time in the CMT of the respective platform.

7.3 Google Adsense

Google AdSense is used on our online portals. Google Adsense is a service of Google Inc. for integrating advertisements into websites. Google AdSense uses cookies and so-called web beacons (invisible graphics). These web beacons can be used to analyse information such as visitor traffic on these pages. The information generated by cookies and web beacons about the use of the website (including your IP address) and delivery of advertising formats will be transmitted to and stored by Google on servers in the United States. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using our online portals, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You can find information on Google’s privacy policy here.

7.4 ÖWA — Austrian Web Analysis

Some portal pages of Österreichischer Agrarverlag Druck und Verlags Gesellschaft m.b.H. Nfg. KG are members of the ÖWA. The web analysis of the ÖWA offers an instrument for measuring standardised server-side key figures on the use of online offers and thus enables independently collected, verified and thus comparable data. This data is used to assess the performance of online offerings and media agencies. All data is processed anonymously and no IP addresses are stored. Further information can be found in the ÖWA privacy policy.

7.5 Advertising cookies (tag-in-tag placements)

Tag-in-Tag refers to the type of advertising placement where the advertising material of the advertising customer is not physically transmitted to the media company in the form of a file, but instead a script or a client-side call of content of a server, which is not within the sphere of influence of the media company, is started. We conclude cooperation agreements (order processing agreements) with all our business partners in which we inform them of their obligations under data protection law and prohibit the inclusion of potentially harmful tags on our websites.

7.6 Usage-based online advertising with third-party providers / consent management tool / advertising cookies

In order to be able to provide advertising that is relevant and tailored to current interests, an attempt is made to derive conclusions about current interests on the basis of the website visit and surfing behaviour. With this type of service, our websites may use user data to communicate advertising in the form of banners and other marketing methods — possibly based on the user’s interests. This does not mean that all personal data will be used for this purpose.

For the purpose of retargeting and remarketing of website visitors, as well as for the purpose of measuring success, cookies from third-party providers (so-called third-party cookies) are used and, if necessary, user profiles are created under a pseudonym. These can be evaluated for advertising and monitoring purposes. It is not possible to draw any direct conclusions about a person.
As a classic retargeting cookie, we use the Facebook pixel on individual URLs, which transmits anonymised visitor data to Facebook and enables retargeting advertising campaigns. You can find more information about the Facebook pixel under this link.

Advertising cookies are used for the following purposes, for example:

Storing your website visits to determine your interests.
Checking whether you have clicked on an advertisement
Monitor the number of visitors who click on an advertisement
Use third-party services to display advertising tailored to your needs, interests or preferences
Determine which advertisements, promotional tools are effective for us to use
Display advertisements about products you have previously clicked on or searched for
Measuring the number of advertisements shown so that we do not always present the same advertisements
Showing you other interesting ads based on your usage
Evaluate which ads you clicked on before buying products
Number of orders placed as a result of ads and their monetary value

Agency partners

Carat Austria GmbH
Dentsu Aegis Network Austria GmbH
Dentsu Aegis Network Central Services GmbH
GroupM OG
HAVAS MEDIA GmbH
Initiative Media Werbemittlung Ges.m.b.H.
IPG Mediabrands GmbH
Media 1, Mediaplanung und ‑einkauf GmbH
MediaCom — die Kommunikationsagentur GmbH
MindShare GmbH & Co KG
OMD Mediaagentur GmbH
PHD Mediaagentur GmbH
Porsche Werbemittlung GmbH
Publicis Media Austria GmbH
Reichl & Partner Werbeagentur GesmbH
UM PanMedia Kommunikationsberatung und Mediaeinkauf GmbH
Wavemaker GmbH

Digital marketing and consulting

Traffective GmbH
e‑dialog

7.7 Shops in the portals of Agrarverlag

Within the framework of our shops (see 2.4), session cookies are set in order to clearly identify the purchasers of the goods and to enable order processing. Shop users must be logged in to be able to make purchases. Without the use of these session cookies, no order processing can be carried out.

7.8 Privy

We use the technical service provider Privy (125 Kingston St, 6th Floor Boston, MA 02111) for lead generation and the display of pop-ups and display advertising on our online portals. This service provider sets cookies and stores personal data such as name, IP address, e‑mail address and date of registration on our behalf. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in using a system to increase reach. To protect your data, we have concluded a data processing agreement with Privy based on the standard contractual clauses of the European Commission. If you are interested, this data processing agreement can be viewed at the following Internet address: https://privy.com/data-processing-addendum
The use of this service can be objected to via the CMP tool (cookie banner). If this is done, the service is completely deactivated during the entire use of the respective web content. If the use is consented to, additional fonts are loaded from Google servers (Google Fonts), which also transmits the user’s IP address to Google.

Google reCAPTCHA: Google reCAPTCHA may be implemented on our online portals. This tool is used to distinguish real people from computer bots. Logically simple tasks are posed to the user so that he can prove his humanity to us. The purpose is to prevent the mass registration of computer bots to our services, which mainly takes place in the form of registrations in online forms. This check also serves the security of our systems as well as the security of the customer data stored with us. We currently use reCAPTCHA from Google LLC (Amphitheatre Parkway, Mountain View, CA 94043, USA). More information about Google reCAPTCHA here.

7.10 LimeSurvey

The survey tool we use, LimeSurvey, may set cookies to prevent repeated completion of surveys.

8. Transferees

8.1 Transmission within the group

Österreichischer Agrarverlag Druck- und Verlags GmbH Nfg. KG is part of a group of companies. In order to fulfil its extensive obligations, the publishing house also makes use of the companies affiliated to the group in a division of labour. The publisher has an overriding legitimate interest in this (recital 48 of the GDPR). The user agrees that his/her data may be transmitted to the group-affiliated AV-HOLDING Beteiligungs-GmbH for billing, advertising and marketing purposes concerning the media listed in point 2. This consent may be revoked at any time.

8.2 Transmission to external responsible parties

For the purpose of independent processing, customer and prospective customer files shall be passed on to third parties — based on the justified interest in advertising — insofar as this is permissible under § 151 of the Trade, Commerce and Industry Regulation Act (Gewerbeordnung). Customer and prospect files containing categories of data not mentioned in Section 151 of the Trade, Commerce and Industry Regulation Act, in particular telephone numbers and e‑mail addresses, shall only be passed on with the consent of the data subject.

8.3 Transfer to order processors

We use order processors to provide our services or to handle our business operations, who carry out the data processing for us in accordance with the rules of the GDPR. Most of our services are provided from Austria. Data is therefore also primarily stored in Austria. Nevertheless, data is transferred outside the European Economic Area (EEA). We exchange personal data with the following external companies on the basis of GDPR-compliant order processing agreements.

Adobe Systems Software Ireland Limited: 4–6 Riverwalk, City West Business Campus, Saggart, Dublin 24, Ireland
Purpose: e‑mail campaign management, newsletter mailing and reporting

COMINTO GmbH, Klosterstraße 49, 40211 Düsseldorf, Germany
Purpose: Operation of shop system + e‑paper offers

Facebook, Menlo Park, California, USA (Privacy Shield Member)
Purpose: integration of content via social plugins, lead generation via social lead ads

Google LLC („Google“), Amphitheatre Parkway, Mountain View, CA 94043, USA (Privacy Shield Member)
Purpose: Analysis of user behaviour, display of advertising

Instagram, Menlo Park, California, USA (Privacy Shield Member)
Purpose: integration of content via social plugins, lead generation via social lead ads

LinkedIn, 1000 W Maude Ave, Sunnyvale, California, USA
Purpose: integration of content via social plugins, lead generation via social lead ads

Pinterest, 550 Brannan St, San Francisco, California, USA (Privacy Shield Member)
Purpose: integration of content via social plugins, lead generation via social lead ads

Traffective, Kastenbauerstraße 2, 81677 Munich, Germany
Purpose: Integration of third-party Programmatic Ads

Twitter, Market Square, 1355 Market St #900, San Francisco, California, USA (Privacy Shield Member)
Purpose: integration of content via social plugins, lead generation via social lead ads

Vimeo, 555 W 18th St., New York, USA (Privacy Shield Member)
Purpose: Storage and provision of videos incl. user targeting

Xing, Dammtorstraße 30, 20354 Hamburg, Germany
Purpose: integration of content via social plugins, lead generation via social lead ads

Youtube, 901 Cherry Ave, San Bruno, California, USA (Privacy Shield Member)
Purpose: Storage and provision of videos incl. user targeting

Zimmel und Partner, Windmühlgasse 32/3, 1060 Vienna, Austria
Purpose: Operation and support CRM

9. Storage period

Personal data collected during registration or in connection with one of our services will be stored until revoked. Personal data of registered customers will be processed on the basis of the above-mentioned legal grounds for up to 3 years after termination of the contractual relationship and then deleted (in any case the personal reference).

10. Data subject rights

Data protection law grants you, as a person affected by data processing, the following rights:

Right to information: Upon request, we will provide you with information free of charge about the scope, origin and recipient(s) of the stored data as well as the purpose of the storage. Please use the request for information linked below. In the event of excessive requests for information (more than four times per year), we reserve the right to charge you for the costs incurred.
Right to rectification: If, despite our efforts to ensure that data is correct and up to date, incorrect or incomplete information is stored, we will rectify this at your request.
Deletion: Under certain circumstances, you have a right to deletion, for example in connection with an objection or if data has been collected unlawfully. Provided that the legal requirements for deletion are met (i.e. no legal obligations or overriding interests conflict with this), we will carry out the requested deletion immediately. Please note that if your data is completely deleted from our systems, the blacklisting information will also be lost.
Restriction: You can also request restriction of data processing for the reasons that justify a deletion claim — in this case, the stored data must remain stored (e.g. for purposes of preserving evidence), but may no longer be used for other purposes.
Objection/revocation: You can object to data processing that we carry out on the basis of a legitimate interest — as far as data processing for direct advertising purposes is concerned, this right of objection is absolute. Consent given can be revoked at any time in writing and free of charge.
Data portability: If you wish to transfer the data you have disclosed to another data controller, we will provide it in an electronically transferable format.
Right of appeal to the data protection authority: We draw your attention to your right to complain to the data protection authority. You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, place of work or place of the alleged infringement, if the data subject considers that the processing of personal data concerning him or her infringes this Regulation. However, you are also welcome to contact us directly at any time.

To exercise these rights, please use the contact information under point 1 as well as the data subject rights form available here. Please do not forget to include the documents specified in the form: We need to verify your identity to secure your data against unlawful processing.

11. Security

We aim to provide appropriate organisational, technical and managerial security measures to protect information within our organisation. Unfortunately, the security of any data transmission or storage system can never be 100% guaranteed. If you have reason to believe that your interaction with us is no longer secure, please notify us of the problem immediately. The sooner you let us know, the less damage we can do.

12. Modification of this privacy policy

We may revise this Privacy Policy from time to time. Our use of your information will be governed by the then current version, which can be found at https://www.av-medien.at/services/datenschutz.html. We will notify you of any changes to this Privacy Policy via https://www.av-medien.at/services/datenschutz.html or, in the context of a business relationship with you, by email to an email address linked to your account.

Version: 26.08.2022